Getting to a ‘Yes’ on SAF: GBTA Foundation Sustainability Workshop

Securing approval for Sustainable Aviation Fuel (SAF) investment often requires not just a strong sustainability case but a strong business case too. It takes alignment across multiple stakeholders, from travel and sustainability teams to procurement, finance, and executive leadership. In this practical workshop, hear how from organizations what it takes to strengthen credibility in SAF, how they navigated internal decision-making, built cross-functional support, and successfully gained buy-in for SAF investments. Attendees will leave with a customizable business case template and actionable strategies to help build momentum, address common objections, and make the case for SAF within their own organizations.