Data, Dollars & Decisions: Building a Meetings Data Strategy That Drives Business Impact

Meeting and event leaders are under increasing pressure to demonstrate program value, provide visibility into performance, and support strategic business decisions. A strong data strategy is becoming essential to the success of any Strategic Meetings Management Program (SMMP). Join the GBTA Meetings & Events Committee for a conversation with corporate travel and meetings leaders at different stages of their data journey. Drawing on lessons from both meetings and managed travel programs, they will share practical approaches for building a data strategy, overcoming common challenges, and creating executive reporting that drives action. Attendees will leave with actionable ideas to strengthen their reporting and advance their meetings program, regardless of where they are on their SMM journey.